GA4 knowledge base
Practical guides, deep dives, and audit frameworks from the team behind GA4 Audits. Everything you need to master GA4 data quality.
The Complete GA4 Audit Checklist for 2026
A step-by-step guide to auditing your GA4 property, covering property configuration, event validation, consent mode, e-commerce tracking, and BigQuery parity. Includes 50+ checks you can run manually.
Why Your GA4 Conversion Data Is Wrong (And How to Fix It)
Duplicate transactions, missing parameters, and misconfigured key events are silently corrupting your conversion data. Learn the five most common GA4 conversion tracking mistakes and how to diagnose each one.
GA4 Attribution Models Explained: Which One Should You Use?
Google removed first-click and linear attribution from GA4. Here is what the remaining models actually do, how they differ, and which one makes sense for your business based on your sales cycle and channel mix.
Consent Mode V2: What Changed and How to Validate Your Implementation
Google's Consent Mode V2 introduced new parameters and requirements. This guide covers the differences between basic and advanced mode, how to test your implementation, and the most common failure patterns we see in audits.
E-commerce Tracking in GA4: Catching Revenue Leaks Before They Cost You
GA4 e-commerce tracking has 14 required and recommended events. Most implementations miss at least 3. Learn which events matter most, how to validate them with real traffic, and how duplicate transactions inflate your reported revenue.
GTM Container Auditing: 10 Issues That Break Your GA4 Data
Your Google Tag Manager container is the bridge between your site and GA4. A misconfigured trigger, a conflicting tag, or a broken variable can silently corrupt your analytics. Here are the 10 GTM issues we find most often.