Terms of Service

1. Acceptance of Terms

By creating an account, connecting a Google Analytics 4 property, or otherwise using GA4 Audits ("the Service"), you agree to be bound by these Terms of Service ("Terms"). If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms. If you do not agree, do not use the Service.

2. Description of Service

GA4 Audits is a SaaS platform that connects to your Google Analytics 4 properties via the Google Analytics Admin API and Data API using read-only OAuth access. The Service performs automated configuration audits, generates reports, and provides recommendations to improve your GA4 implementation. We also crawl your website to validate that tags fire correctly and consent mode is configured properly.

Audit results are advisory in nature. They are intended to support your analytics team's decision-making, not replace professional analytics consultancy, legal compliance review, or your own validation.

3. Accounts

You must sign in using a Google account to use the Service. You are responsible for maintaining the security of your Google account and for all activity that occurs under your GA4 Audits account. You must have the legal right and appropriate permissions to connect and audit each GA4 property you add.

You must not create multiple accounts to circumvent plan limits, share account credentials with third parties, or connect properties you do not have authorisation to access.

4. Acceptable Use

You agree not to:

• Misuse Google APIs or violate Google API Services User Data Policy.
• Reverse-engineer, decompile, or attempt to extract source code from the Service.
• Use automated scripts to scrape or bulk-access the Service outside of documented APIs.
• Upload credentials, tokens, or data that you do not own or control.
• Use the Service for any unlawful purpose or in violation of any applicable regulations.
• Resell, sublicence, or redistribute audit reports as a white-label service without a separate agreement.

5. Intellectual Property

The Service, including its audit methodology, scoring algorithms, interface design, and documentation, is the intellectual property of GA4 Audits. You retain ownership of your GA4 data and audit reports generated from your properties.

You grant us a limited licence to access your GA4 property data solely for the purpose of performing audits and generating reports as part of the Service.

6. Payment Terms

Paid plans are billed monthly or annually via Stripe. Prices are displayed in GBP and are exclusive of VAT where applicable. Your subscription renews automatically at the end of each billing period unless cancelled before the renewal date.

We reserve the right to change pricing with 30 days' notice. Price changes will not affect your current billing period.

7. Refunds

We offer a 30-day money-back guarantee on all new subscriptions. If you are not satisfied within the first 30 days, contact us for a full refund. Annual plans cancelled after the guarantee period are eligible for a prorated refund for unused months. See our Refund Policy for full details.

8. Limitation of Liability

To the maximum extent permitted by applicable law, GA4 Audits and its officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, business opportunity, or goodwill, arising out of or in connection with your use of the Service.

Our total aggregate liability for any claims arising from or related to these Terms or the Service shall not exceed the amount you paid us in the 12 months preceding the claim. The Service is provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied.

Audit results reflect our automated analysis at a point in time. We do not guarantee that following our recommendations will produce specific business outcomes, resolve all tracking issues, or achieve regulatory compliance.

9. Indemnification

You agree to indemnify and hold harmless GA4 Audits from any claims, damages, losses, liabilities, and expenses (including legal fees) arising from your use of the Service, your violation of these Terms, or your infringement of any third-party rights, including connecting GA4 properties you are not authorised to access.

10. Termination

You may cancel your account at any time from your account settings. Upon cancellation, your subscription will remain active until the end of the current billing period, after which access to paid features will be revoked.

We reserve the right to suspend or terminate your account immediately if you violate these Terms, misuse Google APIs, or engage in activity that threatens the security or integrity of the Service. We will make reasonable efforts to notify you before or promptly after any such action.

Upon account deletion, we will delete your personal data, revoke stored OAuth tokens, and remove audit data in accordance with our Privacy Policy.

11. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Dispute Resolution

Before initiating any formal legal proceedings, you agree to first contact us at hello@ga4auditor.com and attempt to resolve the dispute informally within 30 days. If the dispute cannot be resolved informally, either party may pursue resolution through the courts specified in Section 11.

13. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will notify you by email and update the date at the top of this page. Continued use of the Service after notification constitutes acceptance of the revised Terms. If you do not agree to the changes, you should discontinue use and cancel your account.

14. Contact

For questions about these Terms, please contact us at:

hello@ga4auditor.com