G4
Audits
The most comprehensive GA4 audit available

213 Automated Checks
Across 6 Modules

Every check is derived from real-world GA4 audits across hundreds of properties. We test what actually breaks your data, not just what shows up in the admin panel.

Six modules. Zero blind spots.

Each module targets a distinct area of your GA4 implementation. Together, they cover everything from property settings to live tag behavior.

30 checks
Property Configuration

Validates your GA4 property settings, data streams, attribution model, data retention, and Google Signals configuration against industry best practices.

Example checks

  • Data retention set to maximum 14 months
  • Enhanced measurement events enabled correctly
  • Google Signals activated for remarketing audiences
  • Attribution model matches business requirements
  • Cross-domain tracking configured without self-referrals
47 checks
Tag & Consent Validation

Crawls your live site with Playwright, intercepts network requests, and verifies GA4 tags fire correctly with proper consent mode behavior.

Example checks

  • GA4 tag loads on every page without errors
  • Consent mode default state set before tag fires
  • Analytics storage respects user consent choices
  • No duplicate gtag installations detected
  • CMP banner interaction triggers correct consent update
30 checks
UTM & Campaign Integrity

Analyzes campaign traffic for broken UTM parameters, inconsistent naming conventions, and attribution issues that corrupt your marketing reports.

Example checks

  • No utm_source values with mixed casing
  • All paid campaigns have complete UTM parameters
  • No self-referral traffic from owned domains
  • Campaign medium values follow GA4 channel groupings
  • Organic search engines classified correctly
61 checks
Data Quality & Events

The largest module. Validates event parameters, custom dimensions, key events, audiences, and identifies data collection anomalies across your property.

Example checks

  • No (not set) values exceeding 5% threshold
  • Custom dimensions have data flowing within 48 hours
  • Key events tracked consistently across platforms
  • Session and user counts within expected variance
  • No PII detected in event parameters or page URLs
30 checks
E-commerce Integrity

Purpose-built for online stores. Validates the full purchase funnel from product impressions through checkout to purchase confirmation and refunds.

Example checks

  • No duplicate transaction IDs in purchase events
  • All required e-commerce parameters present
  • Product revenue matches transaction-level totals
  • Currency codes consistent across all e-commerce events
  • Add-to-cart to purchase funnel has no data gaps
15 checks
BigQuery Parity

Compares your GA4 interface data with BigQuery exports to surface discrepancies in sessions, users, and revenue that indicate data pipeline issues.

Example checks

  • Session counts within 3% between UI and BigQuery
  • Revenue totals match across both data sources
  • BigQuery export is not stale (updated within 24h)
  • No missing event dates in BigQuery tables
  • User count methodology aligned between sources

Reports your clients will actually read

Export findings in the format your team or clients need. Every report includes severity classification and step-by-step remediation guidance.

PDF Report

Executive-ready document with score summary, findings by severity, and actionable recommendations. Share directly with stakeholders.

PPTX Presentation

Slide deck formatted for client presentations. Module-by-module breakdown with visual charts and priority matrices.

Excel Workbook

Detailed spreadsheet with every check result, filterable by module and severity. Ideal for tracking remediation progress.

Severity Breakdown

Every finding is classified as critical, high, medium, or low. Focus your team on the issues that impact data quality most.

Recommendations

Each failed check includes a specific, actionable fix with links to relevant GA4 documentation and estimated implementation effort.

Enterprise-grade security

Your analytics data is sensitive. We built GA4 Audits with security as a foundational requirement, not an afterthought.

Read-Only Access

We request only the minimum OAuth scopes needed to read your GA4 configuration and reporting data. We cannot modify your property settings, events, or audiences.

Encrypted Token Storage

OAuth tokens are encrypted at rest using Fernet symmetric encryption. Tokens are never logged, never stored in plaintext, and automatically expire.

SOC 2-Ready Architecture

Infrastructure runs on Google Cloud Run with full isolation. All data in transit uses TLS 1.3. Supabase Row-Level Security ensures strict data boundaries.

Stop guessing. Start auditing.

Connect your GA4 property in 30 seconds. Get 213 automated checks in under 4 minutes. No credit card required.

Read-only access. We never modify your GA4 data.