Getting Started
Reading the findings report
What each section shows, how to filter, and how to compare audits over time.
The overview panel
The top of the report shows the overall score, letter grade, and a pass/fail/skip summary bar. Below that, a module scorecard breaks the score down across all 5 modules so you can see which areas need the most attention.
Module breakdown tabs
Findings are split into tabs — Property Config, Tag & Consent, UTM & Campaign, Data Quality, and E-commerce. Within each tab, findings are sorted by severity (critical › high › medium › low).
Filtering by severity
Severity filter buttons (Critical, High, Medium, Low) narrow the view. Combine multiple severities to scope a remediation sprint to critical and high only.
The status filter (All, Failed, Passed, Skipped) lets you confirm what's already green, or see why a check was skipped.
Expanding a finding
Click any finding row to expand it. You get the description (what was detected), the impact (why it matters), and the recommendation (step-by-step fix). Technical checks include the exact GA4 Admin path or GTM variable to update.
Check IDs and referencing findings
Every check has a stable ID (e.g. PC-001 for property config, TC-014 for tag checks). IDs are consistent across audits and appear in every export, so reference them when handing off to a developer or client.
Comparing with a previous audit
The Compare tab puts any two audits for the same property side by side. Changed checks are highlighted — green for newly passing, red for newly failing — so you can verify fixes landed after a deployment.