Adding your first GA4 property

Selecting a GA4 property

Tag & Analytics Audit pulls every property your Google account has at least Viewer access to via the Google Analytics Admin API, across all Analytics accounts.

Use the search field to filter by property name or numeric ID. Universal Analytics properties are not supported.

Choosing a data stream

Each GA4 property can have multiple streams (web, iOS, Android). After selecting a property, choose the relevant stream from the second dropdown — for most websites, that's the single web stream.

The data stream selection matters for the Tag & Consent Validation module, which uses the stream's website URL to know which site to crawl. If the stream URL is incorrect or missing, consent and tag checks will be skipped. You can update the URL from the property settings page after adding the property.

What happens after you add the property

The property is saved and appears on your dashboard. You can add as many properties as you like — there's no limit.

Audits don't run automatically — click "Start Audit" from the property dashboard when you're ready, so you can confirm the website URL for crawling before the audit begins.

I can't see my property in the list

If a property you expect is missing:

• Confirm the Google account you connected has at least Viewer access on that property in GA4's Admin panel.
• The property must be a GA4 property, not a Universal Analytics property.
• If you were recently granted access, try disconnecting and reconnecting your Google account to force a fresh token.
• If your organisation uses Google Workspace, the property may be under a different account. verify which Google account has access.

Minimum data requirements

At least 7 days of recent data is recommended. Brand-new properties produce incomplete results for the Data Quality and Events modules, but Property Configuration runs fully because it checks settings, not data.