Revoking GA4 access

How to revoke access via Google

Visit myaccount.google.com/permissions and sign in with the Google account you connected to Tag & Analytics Audit. Scroll through the list of third-party apps to find "Tag & Analytics Audit" and click it. Then click "Remove Access." Google will immediately invalidate the OAuth tokens issued to Tag & Analytics Audit for your account.

This process takes seconds and doesn't require any action within the Tag & Analytics Audit dashboard. The access revocation is handled entirely on Google's side, which means it's immediate and reliable.

What happens to existing audit data

Revoking Google access does not delete your existing audit results. All previously completed audits. including their scores, findings, and reports. remain in your Tag & Analytics Audit account and are fully accessible. Revocation only prevents future data collection from your GA4 property.

The properties you configured will still appear in your dashboard but will show a "Disconnected" status. Running a new audit on a disconnected property will fail at the authentication step.

What Tag & Analytics Audit can no longer do after revocation

Once the OAuth tokens are revoked, Tag & Analytics Audit cannot:

• Query your GA4 Data API for reports or event data.
• Access your GA4 Admin API to read property configuration.
• Refresh session tokens to run background checks.

Tag & Analytics Audit has never had write access to your GA4 property, so revocation doesn't "undo" any changes. there are none to undo.

How to reconnect later

If you want to run new audits after revoking access, reconnect your Google account from the Tag & Analytics Audit dashboard. Go to Settings > Connections and click "Reconnect Google account." This will take you through the Google OAuth flow again, granting a fresh set of read-only tokens. Your properties and audit history will be intact, and you'll be able to run new audits immediately.

Deleting your data entirely

If you want to remove both Google access and all your Tag & Analytics Audit account data, you can submit a data deletion request from Settings > Account > Delete account. This will permanently delete all audit results, property configurations, and personal information associated with your account. This action cannot be undone.