Comparison
GA4 Audits vs ObservePoint
ObservePoint runs site-wide tag governance for the largest brands. GA4 Audits is built for one job: auditing GA4. Cheaper, faster to set up, and the checks are written for GA4 specifically.
GA4 Audits
ObservePoint
Price
From $0/mo (free tier)
$10,000+/yr (enterprise contracts)
Setup time
30 seconds - OAuth connect
Weeks of implementation and onboarding
GA4 focus
Purpose-built for GA4 auditing
Generic tag governance platform
Checks
Broad GA4-specific audit coverage
Generic tag rules (not GA4-specific)
Live site crawling
Included - headless Playwright crawl
Separate product / add-on
Consent mode validation
Built-in consent mode v2 testing
Add-on or requires configuration
Report formats
PDF, PPTX, and Excel - instant
Custom dashboards and exports
Free tier
Yes - audit one property free
No - enterprise pricing only
Related reading
GA4 Property Configuration Checks
40-point checklist for auditing GA4 property settings, data retention, and admin configuration.
Read guideGA4 Audit for Agencies
How to run GA4 audits for client properties at scale, from intake to report delivery.
Read guideGA4 Data Quality Scoring
How to score GA4 data quality across configuration, tag firing, and attribution accuracy.
Read guide