Getting Started

Understanding your audit score

How the 0–100 score and letter grade are calculated, and what each band actually means.

How the score is calculated

Each check has a severity weight — critical checks count more than low-severity ones. Pass earns full weight; fail earns zero. Skipped checks (missing data or unavailable features) drop out of the denominator entirely.

Module scores are computed first, then averaged into the overall score with P0 modules weighted higher than P1 and P2. A critical tag failure pulls the overall score down more than a low-severity data quality issue.

Letter grades explained

Bands map directly from the numeric score:

A+90 to 100. Excellent. Your implementation is well-configured with only minor recommendations.

A80 to 89. Good. A few medium-severity issues to address but no critical failures.

B70 to 79. Acceptable. Several issues worth fixing, possibly one high-severity finding.

C60 to 69. Needs attention. Multiple high-severity issues are likely affecting data quality.

D50 to 59. Poor. Critical issues are present. Data may be unreliable for decision-making.

F0 to 49. Critical. Fundamental setup problems that likely mean GA4 data cannot be trusted.

C vs D: what's the practical difference?

A C (60–69) means GA4 is collecting data but has identifiable problems — misconfigured consent mode, inconsistent UTM formatting, or low data retention. Data is usable but skewed.

A D (50–59) means critical checks have failed: duplicate events inflating metrics, missing consent gating creating legal exposure, or a broken e-commerce funnel. Decisions made on this data carry real risk.

Score changes between audits

Scores are tracked over time. A sudden drop almost always points to a real change — a new tracking deployment, a CMP update, or a GA4 settings change. Use the Compare tab to diff two audits and pinpoint which checks flipped.

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