Getting Started
Running your first audit
What happens when you click Start Audit, and how long it takes.
The audit modules
Each audit runs all five audit modules, in this order:
- Property Configuration. 30 checks via the GA4 Admin API. Always runs first.
- Tag, Consent & Event Validation. 47 checks using a headless browser crawl of your live site.
- UTM & Campaign Integrity. attribution and campaign checks against your GA4 reporting data.
- Data Quality & Events. 61 checks for anomalies, bot traffic, duplicate events, and engagement quality.
- E-commerce Integrity. 30 checks that require purchase events to be present in your data.
How long does an audit take?
Most audits complete in under 10 minutes. The Tag & Consent crawl is the slowest step — it loads multiple pages in a headless browser to verify tag firing and consent signal timing.
Larger properties or slower sites can take longer. Audits run in the background — navigate away and return to check progress, or wait for the email notification.
What to watch during the audit
The progress page shows a live status per module: queued, running, complete, or failed. If Property Configuration hits an unrecoverable error (e.g. expired token), later modules don't run.
Individual check results appear once the parent module completes — not in real time.
What to do if the audit fails
Check the status page for the error. Common causes:
- Token expired. reconnect your Google account and try again.
- Property has no data. Tag & Analytics Audit needs at least 7 days of data for most modules.
- Site crawl blocked. your website may have bot protection that blocks the crawler. Add the Tag & Analytics Audit user agent to your allowlist or contact support.
- Rate limit. the GA4 Data API has daily quotas. If you've run many audits recently, wait a few hours and try again.
Audits are unlimited — just re-run once the issue is resolved.